Why do I get zero impressions?

by @niklemp (123), 2 weeks ago

I've been in working in online marketing for some time, but I've recently taken the reins of our company's SEO initiatives.

A Bit About Us: We are a fin-tech startup from Switzerland and we also run a blog focusing on investing and finance tailored for the Swiss audience. Most of our content is in German and, in my view, of high quality. Yet, our organic traffic has been virtually non-existent, prompting my involvement.

What I've Observed: Upon diving in, I spotted numerous minor oversights from the past. Fundamental aspects like headline and URL structures were off, many articles weren't even indexed. Some quick on-page fixes managed to improve our ranking for both old and new articles.

The Puzzle: Despite these efforts, one of our cornerstone articles does not get any impressions. I'm at a loss as to why.

Here is the article: https: // www.selma .com/de-ch/learn/Akademie/Finanzen%20101/geld-anlegen-schweiz

The article goes in-depth about how to invest in Switzerland. It covers topics such as:

  • How much to invest?
  • How to invest?
  • Which options do you have?
  • etc. etc.

Quite many competitors have similar content pieces which are ranked on the first page. We do not even get it visible somehow.

Since I am realtively new in the world of SEO, I would appreciate your help. Maybe there is something obvious I have missed. Your expertise would mean a lot!

1 Upvote
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4 Users
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by @jaap (1471), 2 weeks ago

There are to backlinks pointing to this URL. First solve this with some high quality, relevant ones.

Check you competitors, there backlinks are a good signal where to find them. And which ones you need to rank high. Pay attention to the anchor text.

Also a good internal link structure is important. If this is cornerstone content, a link from the homepage would help too.

by @mostakin (105), 1 week ago

very helpful information.thanks

by @ramswamypsychics (140), 1 week ago

Low Visibility: Your content or website may not be optimized for search engines, making it difficult for users to find you online.

Limited Promotion: Inadequate promotion and marketing efforts may result in low visibility across social media or other platforms.

Content Quality: Poor-quality or irrelevant content may not attract the attention of your target audience, leading to zero impressions.

Technical Issues: Technical problems with your website, such as slow loading times or indexing issues, can hinder search engine rankings and impressions.

Competition: In highly competitive niches, it can be challenging to gain initial impressions. You may need to refine your strategy or niche targeting.

by @Finacustech (140), 6 days ago

Getting zero impressions in online advertising or search engine results can occur for various reasons. It may be due to highly competitive keywords, insufficient budget allocation, or poor ad targeting. In some cases, your ad or content may not align well with user search queries or may have quality issues that lead to lower visibility. Technical issues with your website or ad campaign settings can also cause zero impressions. It's essential to thoroughly review your ad campaigns, refine your targeting strategy, optimize your ad copy, and ensure your website is functioning correctly to improve your chances of generating impressions and achieving your marketing goals. Regular monitoring and adjustment of your advertising efforts are key to addressing this issue effectively.

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