My every website DA decreased 2 points.
Hello everyone, my website have almost very good on page and technical SEO, the site health is 93% according to the semrush. I build quality guest posts on some high authority sites such as forbes etc. Still my DA dropped 2 points. Can you tell me why that happened?
For a better analysis, website URL is required. If there is no backlinks loss then possible cause can be reduced traffic or a higher bounce rate. You can think of possible remedies like improvement of UX, targeting more keywords with right intent, or likewise.
There are several potential reasons for a drop in Domain Authority (DA), even with good on-page and technical SEO practices and high-quality backlinks:
Algorithm Updates: Search engines frequently update their algorithms, which can affect how DA is calculated. Recent updates may have impacted your site negatively.
Link Quality: While you have quality guest posts, if any low-quality links were added to your profile or some high-authority links were removed, it can lower your overall DA.
Competitor Actions: Your competitors may be improving their own SEO, acquiring more backlinks, or enhancing their content, which could impact your relative DA score.
Link Spam or Toxic Links: If you received any spammy or toxic backlinks recently, it can negatively affect your site’s authority.
Content Changes: If you've changed or removed content that previously drove traffic and engagement, it could affect your site's perceived value.
Domain Age: Sometimes, new domains or those undergoing changes may experience fluctuations in DA until they stabilize.
Negative SEO: Although rare, if a competitor engages in negative SEO tactics against your site, it could lead to a drop in DA.
Site Maintenance: Check if there were any recent changes to your website structure, redirects, or errors that could impact your site health and authority.
To address the issue, monitor your backlink profile using tools like Ahrefs or Moz, analyze competitor strategies, and ensure your site remains compliant with the latest SEO best practices.