SEO (Search Engine Optimization) can sound like a buzzword — but at its core, it’s simple: SEO is the practice of making your website easier to find, understand, and trust — both for people and for search engines like Google, Bing and others.

If you’ve ever typed something into Google's search bar and clicked on a result, SEO played a part in what showed up on that page — and in which order.

The SEO Fundamentals breaks down everything a beginner needs to know to get started with SEO the right way:

• What SEO actually means (without jargon)
• How search engines like Google work
• What factors decide whether a page ranks high or low
• Different types of SEO (on-page, off-page, technical, local)
• Why SEO still matters — maybe more than ever

Whether you're learning SEO to grow your own site, improve your skills, or understand and evaluate what an SEO agency is actually doing for you — this is a great starting point.