I’m currently evaluating SEO strategies for a new project and wanted to get some neutral, experience-based advice. With so many SEO trends and tools evolving every year — from AI-generated content to Google’s constant algorithm updates — it’s hard to separate hype from what truly works.

My goals are:

Steady long-term organic traffic

Good on-page structure and UX

A content-first approach with room to scale

I’m not looking for shortcuts or black-hat tactics, just a reliable, up-to-date framework to build on.

What’s working for you in 2025? Are there any tools, methods, or content strategies you'd recommend sticking with — or avoiding?

Appreciate your insights!