My number one tool for local SEO is Google My Business. It allows businesses to manage their online presence on Google Search and Maps, ensuring accurate information, engaging with customers through reviews, and enhancing local search visibility.

To change the content that appears on Google search results for your website page, you need to update the corresponding page content on your website. Make the desired changes directly on the webpage itself, ensuring it reflects the updated information you want Google to display. After updating, wait for Google to crawl and index your website again, which usually happens automatically over time. You can expedite this process by requesting Google to recrawl your updated page using the Google Search Console. Once Google indexes the changes, the updated content will start appearing in search results. Remember to optimize your page content with relevant keywords to improve its visibility and ranking on Google.

Optimize content for keywords, interlink relevant posts, use descriptive anchor text, improve site speed, and prioritize user experience.