@ms yeah I'm totally tracking with you. You're not the only one recently that's said it's too much text. I think I think to move that text to blog posts, improve the readability, and have internal links pointing to my product pages which are more lite and to the point (purchasing). I appreciate the input. It's been enlightening.

I really appreciate the feedback @ms. ItIt doesn't hurt my feelings. Just gives me a leg up on what I need to work on. I wish I had more of a design eye for UX. Like you, it's hard for me to put my finger on things like that.

Creating unique content will be difficult but I think it's possible by using "past clients" section, testimonials, staff bios, etc. I'll have to play around with it and see if I can be creative enough to make each product page unique yet standardized.

Well, that's the difficult piece. We usually try to rank for these keywords [product name] [city name]. However, being in 4 cities, it's difficult.

Currently we have a landing page for each city and then we have our generic product pages. This makes it difficult to rank when someone is searching for a product in their city.

I'm considering a restructure, though. Maybe keeping our city landing pages, but then creating a city specific page for each product. So if we have 6 products and we are in 4 cities, that would mean 24 product pages total. What do you think about that?

That's a really helpful analysis. I need to digest what you've pointed out, go back to the drawing board, and see how we can improve on those areas.

I've already got several ideas going through my head. Thank you for taking the time to help me dissect this.

Can someone help me do an analysis? I've been trying to outrank my competitor for a long time and can't ever seem to do it.

My site: primemedicaltraining.com Their site: knoxvillecpr .com

Here's what I've done and don't understand how it's not made a difference.

1. We have hundreds more quality backlinks
2. All our landing pages are 2,000 words
3. Readability is good (large font, short paragraphs)
4. Decent CTR, bounce rate and dwell time

All the above is opposite of what my competitor has and yet they still have a strong first place position. If you read their content, it's even border-line spammy. Can anyone give me some guidance of what is going on?